A NEW METHOD AND TOOL TO ENHANCE BUSINESS MODEL DESIGN IN THE E-HEALTH SECTOR
Jules Froehlich 1,2, Camille Jean1, Angela Martin2, Gabrièle Breda2
1Arts et Métiers ParisTech – Laboratoire Conception de Produits et Innovation,
151 boulevard de l’Hôpital, 75013 Paris
2Altran Research Department,
2 rue Paul Dautier, 78457 Vélizy-Villacoublay
ABSTRACT. Abstract: 92% of e-health companies are SMEs and they are struggling to find the best business model for their deployment. One of the reasons is the difficulty of upstream consideration of their ecosystem’ stakeholders’ complexity – from entities to professions and individuals. Methods and tools to facilitate business models scenario generation are therefore necessary. The goal of our research is to propose a new business model design method named BUILD that stimulates the creativity and collaboration of the participants and facilitates the understanding and modeling of ecosystems.
KEYWORDS: Innovation deployment, business models, design method, serious game, e-health